Everything between the idea and the thing running.
We are engineers who also design, which means one team from the first sketch to the production deploy. Below is what we do. If your problem does not obviously fit one of them, describe it anyway — the useful answer is often that you need less than you thought.
Commerce platforms, custom software, automation and AI systems shipped across consumer health, property and B2B — and still running.
Engineers, designers and delivery leads working across our own brands and client builds. Senior enough to own a build end to end, small enough that you always know who has yours.
From founders shipping their first platform to established brands replacing a system that stopped keeping up with them.
Someone is reachable when it matters. Support runs on defined severities and named response times, not on best effort.
Six phases, and you see it moving throughout.
No reveal at the end. You get a live environment early and it updates weekly, which is when scope disagreements are still cheap to have.
01Discovery
We map how the work actually happens today — the spreadsheet, the copy-paste, the person who knows the thing. The bottleneck is rarely where the brief says it is.
You getA written scope with the outcome named
02Architecture
Data model, integration points and failure modes decided before a line of product code. Boring at this stage, cheap compared to discovering it in month three.
You getSchema, integrations, and the risks listed
03Interface
Wireframe to high-fidelity in the real design language, on real content. We design against the actual copy and the actual data, never lorem ipsum and a happy path.
You getScreens you can click and argue with
04Build
Short sprints against a working deploy. You see it moving weekly rather than receiving a reveal at the end, which is when scope arguments get expensive.
You getA live environment, updated continuously
05Hardening
Load, security, accessibility, and the edge cases that only show up with real traffic. Analytics and error tracking wired before launch, not bolted on after the first incident.
You getInstrumentation, tests, and a runbook
06Launch and hold
Deploy, watch, tune. We stay on for the period where the real problems surface, and hand over with documentation a new engineer can actually follow.
You getLive, monitored, and documented
Boring where it should be, current where it pays.
We pick tools you can hire for and we can still support in three years. Novelty is a cost, and it is charged to whoever inherits the codebase.
- React
- Next.js
- TypeScript
- Tailwind
- Node.js
- Python
- PostgreSQL
- Redis
- Claude
- OpenAI
- Vector search
- Evals
- Shopify
- Subscriptions
- Payments
- CDP
- Vercel
- AWS
- Docker
- CI/CD
Not sure which one you need?
Describe the problem in a paragraph. We will tell you which of these applies, whether it is worth doing, and roughly what it costs.